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Web Standards-based Design & Development
Based on the desired interactivity and size of your web-site, content presentation can be static, template based (delivered via server-includes), or served by a Content Management System (Web CMS). To ensure compatibility with existing media and accessibility standards, as well as future compatibility, Web Standards and Accessibility are at the core of our Web Design and Development efforts Portfolio

Web Marketing, Brand Management, and SEO
The combination of well crafted Web Marketing campaigns, and web-site content that is optimized for human readers and search engines (SEO) attracts traffic to your web-site. Consistent reinforcement of the core charter, objectives, and image of your organization has a sustaining effect Portfolio

Customer Relationship Management (CRM) is an indispensable piece of infrastructure in the effective management of prospect and customer information in any organization. With the advent of Internet marketing, there is a vast amount of information collected about prospective clients, or existing clients to whom services are sold and delivered using the Internet.

The quality, formating, and content of an email message is an integral part of an effective email marketing campaign that has the ability to generate interest in your products and services, cultivate existing prospects and  keep your subscribe list informed. This, along with the other channels of Web Marketing and Website design and production work together to form an effective web strategy for your organization.

Context

For a long time, email was the favourite and most efficient way for marketers to dessiminate their message. This popularity resulted in the nuisance of SPAM and the many software filters and applications that have been written to block the unwanted email. This document will outline the best and safest way to create an email message that will not fall prey to the first SPAM email filter.

To be able to reach all your prospects, it's recommended that you send a hybrid message that contains both an HTML and ASCII test message.

HTML Message

The common email readers vary in standards compliance; therefore the compatibility of web browsers to HTML 3, 4.x or XHTML is not representative how how email clients interpret HTML messages. Because of this, the lowest possible standard will be used. HTML 3.0 as it was created for Netscape 4.x is a good basis to go by.

1. Do not use CSS (either inline of in an external file *1)
2. Do not embed any external objects *1 such as CSS rel links, script files etc except JPEG or GIF images
3. Use the very basic HTML taks and attributes to define your content layout. Usr a table, font tags and image taks to accomplish your layout objectives
4. Use ALT attibutes for images ad well as TITLE attributes for HREF tags, these will make it easy/possible for people to understand the message even if the images do not display
5. Make the images as small as possible (file size) without overly compromising quality 

 

I first encountered Drupal (4.5) when it was availed to me by a hosting provider that I was using in early 2004. I had previously evaluated and used other GPL and commercial CMS applications, although it takes time to get up-to speed in Drupal in comparison with simpler CMS applications such as Mambo/Joomla and Magnolia which lack in flexibility, Drupal is easier to understand, and is more feature-complete when compared to more complex and 'bloated' CMS applications from the likes of Microsoft and Vignette. Drupal's flexibility, apparent complexity, and ability to be configured and tweaked for virtually unlimited uses have facilitated it's continued use in all my web projects.

As a web production manager by employment and a freelance CMS consultant, Drupal's flexibility, constantly growing toolkit of modules, and a vibrant user community are priceless in implementing CMS. The daily use and maintenance of Drupal-based websites has enabled me to regularly support new members of the Drupal community â?? My small way to say show appreciation for this valuable infrastructure - This is an excerpt of an entry submitted for the Drupal Newsletter (April 2006)