CRM
CRM Strategy for Increased Customer Satisfaction
Customer Relationship Management (CRM) is an indispensable piece of infrastructure in the effective management of prospect and customer information in any organization. With the advent of Internet marketing, there is a vast amount of information collected about prospective clients, or existing clients to whom services are sold and delivered using the Internet.
Web Marketing
The Internet has grown from an alternative marketing channel to the sole auditable and highly cost-effective marketing tool. Much like not-having a website is no-longer an option, having a sound and effective Web Marketing strategy is imperative for any organisation that needs to grow and interact with its customer-base and consequently increase sales and customer satisfaction.
Traditional methods of marketing communication are not effective enough since a significant amount of trade and human interaction happens on the internet. The online community is less and less exposed to traditional media because members of this group do not look to television, radio, newspapers or billboards for information and product research. Even in cases where they do, they often use the internet to access publications, television and radio programming.
One must recon that a large majority of economically capable and influential individuals belong to the above-described section of society. This makes it only reasonable to conduct marketing communication through the media that is most pervasive - Web.
Web Marketing is a combination of Opt-in Email Marketing, Search Engine Marketing, and prospect communication infrastructure such as: feedback forms, and marketing campaign management tools.
CRM (Customer Relationship Management) Strategy
Without intra-organizational cultural adoption of the stages upon which any CRM software is based, any implementation of such a tool cannot achieve success. The CRM strategy should enable the lead conversion and customer service teams to deliver high quality services to prospective customers thereby building and fulfilling the reputation, and promise of the organisation's brand.
Who is behind CMSproducer.com
Who is behind cmsproducer.com?
This is a question that may cross your mind as you browse through content on this website for a technical or business solutions to your web design, development, or branding challenges. The editorial tone of this web resource is split between formal, informal, anonymous (the use of "we"), and personal in some of the articles, and the blog entries in particular. This mix of tone and stage is a reflection of the back-and-forth that has marked the evolution of this website. www.cmsproducer.com is the brainchild of Donny Nyamweya - myself (It is in order to speak in the first person now).
Why cmsproducer.com
I started this website in early 2006 because I had, and still have a passionate motivation to share my knowledge and experiences with others. At that time, I was employed as a web production manager at a mid-size company with the responsibility to implement a content management solution from scratch. With a brand-new HP web server in the data-center, I had fertile ground for the foundation information in this website that detailed the processes, trials, tribulations, and successes of building the WAMP (Windows, Apache, MYSQL, and PHP) infrastructure on which I eventually installed Drupal (my choice CMS infrastructure since early 2004), configured it, and built a User Interface/UI theme that reflected the desired brand.
Along with the above was the urge to test conventional wisdom, common knowledge, myths, and truths about web Standards, Search Engine optimization, Accessibility, and the implementation of front-end Web Technologies. More so at the time than now, many had beliefs about what google will punish, and banish for, whether or not it was worth the time and energy to code markup correctly separating markup from presentations or if using Dreamweaver (or other WYSWYG) with table-layout to whip-together web-pages is acceptable. Time has come to reveal that like the many Web Standards and Accessibility evangelists, I was right to do things the correct way irrespective of how hard it seemed at the time. Needless to say, I am ashamed of the times in the past when I compromised Web Standards - I have not done that for more than 3 years. In all the above, my hobby turned passion (Drupal) was central in developing CMS applications.
Evolution of cmsproducer.com
cmsproducer.com has grown beyond the initial dream. It now serves to champion the development CMS powered websites based Web Standards, and semantic markup. The Drupal framework has proven to be the ideal infrastructure for my projects. The visibility provided by the ideas and approaches discussed in the content on cmsproducer.com attracted notable individuals and organizations to request me to implement and brand Drupal powered CMS solutions for their institutions. With this momentum, I decided to leave my formal employment and dedicate all my time to my passion: Creation of websites based on Web Standards, and that are W3C valid, accessible, powered by a scalable and flexible CMS framework. Drupal has been the obvious choice for most of my clients and myself because it embodies, and is sustained by a similar passion for work-well-done. cmsproducer.com has now turned into iDonny Productions.
